Beverage Packaging

YOUUS

The aim of the YOUUS Drink Pouch packaging design is to promote enjoyment of free time, as expressed in the claim of “A happy everyday life”. Featuring appealing colours and shapes, it wants to visualise the message that happiness is all around – even in little things like enjoying a cool, refreshing drink. Another idea behind it was to allow consumers to “choose the kind of happiness” they prefer, by offering the drink in various flavours.

Red Dot