Beverage Packaging

WISEMAN BEER

Pictures of aliens and myths served as a source of inspiration for this bottle design, which is dominated by a one-eyed figure. In line with the name of the beer brand, the figure is interpreted as a wise man who keeps an eye on things like poetry and the aesthetics of life. This figure, who exudes wisdom, appeals to young people. In order to enhance its visual character even further, it is designed as a three-dimensional relief. The outer packaging, which holds six bottles, also features the image of the one-eyed figure, thus rounding off the concept.

Red Dot

Credits

Client:

Shenzhen Chengzui Cultural Communication Co., Ltd., Shenzhen, China
Design:

Shenzhen Oracle Creative Design Co., Ltd., Shenzhen, China
Project Team:

Wen Liu (Creative Direction) Henghong Yang (Creative Direction) Weijie Kang (Creative Direction)