iPad App

Volkswagen AG Annual Report 2012 – Experience D(r)iversity

The iPad version of the Volkswagen AG Annual Report 2012 Experience D(r)iversity is the digital extension of the printed annual report. Layout and navigation mechanisms have been conceptualised to take advantage of the iPad. The eighteen stories are accessed through a horizontal navigation menu, while the editorial content is laid out vertically. Users can interactively discover the twelve brands of the VW Group thanks to clips, sounds and animations. From the new Golf touring through Berlin to the virtual showroom at London’s Piccadilly Circus, this annual report takes the user through the varied facets of the group.

Red Dot

Credits

Client:

Volkswagen AG, Wolfsburg
Design:

3st kommunikation GmbH, Mainz
creative direction:

Marcel Teine
art direction:

Sebastian Eberstaller, Maximilian Kostopoulos
concept:

Thilo Breider
programming:

Alex Knaub, Tobias Rehn, Stanislav Müller, Florian Kosiol, 3st digital GmbH, Mainz