The iconic UNIQLO logo is the central component of the new UNIQLO LOGO STORE. The large size of 7 by 7 metres not only represents the impact as UNIQLO's flagship store, but also highlights the experiential aspect as a means of differentiating in-store from online shopping.
Credits
Client:
FAST RETAILING Co., Ltd., Yamaguchi, Japan
Design:
SAMURAI, Tokyo, Japan
TAKENAKA CORPORATION, Osaka, Japan
Project Team:
SAMURAI:
Kashiwa Sato (Total Creative Direction/Design Supervision)