As a pilot project for the Swiss Gold Plus custody account solution, an interactive journey through Switzerland was created. It allows DZ Bank’s financial and investment products to be experienced digitally and emotionally in a remote-controlled user journey. The advantages of an investment are shown in combination with a variety of panoramas. After receiving a confirmation link along with a personalised splash screen, an advisor guides the client through the story and website. Originally conceived as a solution to the business constraints caused by the coronavirus pandemic, it has since paved the way for the bank to digitise other advice-intensive financial products.
Credits
Client:
DZ Privatbank S.A., Frankfurt/Main, Germany
Design:
Cheil Germany GmbH, Schwalbach, Germany
Project Team:
Cheil Germany GmbH: Nicolau Attallah (Art Direction)
Michael Ferstl (Art Direction)
Trang Le Thu (Art Direction)
Sabrina Lienig (Art Direction)
Miriam Preissinger (Creative Direction)
Christoph Fischer (Technical Direction)
Chris Drücks (Text)
Fabian Küchler (Text)
Marco Heutink (Web Design)
Wiebke Bückers (Account Management)
