Client: vif Solutions GmbH, Cologne, Germany
Corporate Identity
The Parcel Yard
The Parcel Yard is a new Fuller’s gastropub occupying a listed building formerly used as the parcels office at King’s Cross Station. To reflect this heritage, the gastropub needed a coherent, credible graphic identity. The logo is based on a Post Office cancellation mark, which is redesigned to resemble parallel railway lines. A set of stamps features a cockerel to represent breakfast, a domed silver platter for dining and an elegant nose for the wine list. Continuing the postal theme, the menus are printed on manila envelope paper.
Credits
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Client:Fullers, Smith and Turner P.L.C., London
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Design:Designers Anonymous, London
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creative direction:Darren Barber, Christian Eager
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graphic design:Darren Barber, Christian Eager, Chris Cobb