Direct Marketing

The New York Times – The Blank Label

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This student assignment shows a direct marketing campaign in the form of an unusual advertising placement on product packaging. The idea is based on the observation that most people care about the quality of the food they consume, to the extent that they regularly check the nutrition fact labels. With “The Blank Label”, the advertisement for The New York Times uses an advertising space that appeals to a broad target group directly in the supermarket. Nutrition fact labels could thus be used as advertising space to bring consciousness to the type of news people are consuming.

Red Dot

Credits
  • University:
    SCAD Savannah College of Art and Design, Savannah, USA
  • Design:
    Alberto Cuadra, Hope Thomas, Sydney Solis, Rashed Alsubaie, Van Pham, Remy James, Vy Phan, SCAD
The New York Times – The Blank Label

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