Event Poster

The Huge Wall – IFSC Climbing World Championships 2019

The objective of developing the branding and design for the IFSC Climbing World Championships 2019 was to raise the profile of sport climbing in Japan. The letter “H” became the visual symbol, representing the venue where the games were held, Hachioji in Tokyo. The posters advertising the event feature a steep, gold or silver-coloured climbing wall. Part of the coloured surfaces overlap the event information, time and place, creating an interesting visual effect. When light falls on the posters, the text fades and the walls become more prominent.

Red Dot

Credits

Client:

International Federation of Sport Climbing, Turin, Italy
Design:

PEN.Inc. Tokyo, Japan Japan Mountaineering & Sport Climbing Association, Tokyo, Japan
Project Team:

Japan Mountaineering & Sport Climbing Association: Ryusuke Fujieda (Creative Direction)

PEN.Inc.: Taiji Kimura (Art Direction)

Dentsu On Demand Graphic Inc.: Shinya Tamura (Printing)