Integrated Campaign

The first sunglasses made from 100 % rePET – by Vöslauer Balance

The Austrian beverage manufacturer Vöslauer produces all of its PET bottles from 100 per cent rePET – i.e. recycled bottles. To enable people to experience this sustainable claim and connect it with the brand, this integrated campaign for Vöslauer Balance offered sunglasses made from 100 per cent rePET as goodies. The sunglasses were given away in limited numbers via social media competitions. The winners received their sunglasses in packaging that, again, was part of the circular economy. In addition, the sunglasses came in colours reflecting the flavours of Vöslauer Balance.

Red Dot

Credits

Client:

Vöslauer Mineralwasser GmbH, Bad Vöslau, Austria
Design:

Die Goldkinder GmbH, Vienna, Austria
Project Team:

Vöslauer Mineralwasser: Yvonne Haider-Lenz (Marketing) Thomas Reisner (Marketing)

Die Goldkinder: Katja Claus (Creative Direction) Michael Stebegg (Creative Direction) Catherine Thaler (Account Management) Annett Ackermann (Account Management) Nina Havlicek (Concept) Silke Rössel (Copywriting) Clemens Marischen (Social Media) Alena Spitzer (Social Media) Elisabeth Knauft (Social Media) Theresa Markl (Motion Design)

Paul Asmuß (Design) Manfred Haiberger (Manufacturer), Haratech Philipp Schönauer (Photography)