Information Design

The Ferry Network Map

The Ferry Network Map is an innovative, schematic map which is based on established navigation principles and thus makes it easier to identify the ferry route, stops and transfer points. The key visual elements of the map are specific colours, distinctive route symbols and a new typeface. They lay the foundation for an improved travel experience. The map also visually highlights the connection between the ferry company and Stockholm’s public transport services.

Red Dot

Credits

Client:

Familjen, Stockholm, Sweden
Design:

Familjen, Stockholm, Sweden
Project Team:

Örjan Nordling (Design Strategist) Kristian Rune (Graphic Design) Karl-Johan Sanfer (Graphic Design) Anna Kagervall (Client Director) Britta Risholm (Account Manager)