Food Packaging

The Culture of Enjoyment

As part of a relaunch of the FrischeParadies private label, a high-quality design was created with an artistic signature that reinterprets the brand. The packaging is marked by shapes that visualise the moving sea. The result is a clear brand image that highlights a rough brushstroke design which acts as a distinctive eye-catcher and visual anchor. This gives the brand appearance a high degree of recognisability. Moreover, it communicates the notions of “l’art de vivre” and a sophisticated lifestyle combining art and enjoyment in line with the brand message.

Red Dot

Credits

Client:

Frankfurt/Main, Germany
Design:

MÜNZDIEAGENTUR GmbH, Montabaur, Germany
Project Team:

FrischeParadies: Martina Braun-Rodmann (Head of Marketing) Christian Horaczek (Head of Company)

MÜNZDIEAGENTUR: Petra Löwenstein (Art Direction) Mira Manns-Szczublewski (Art Direction) Thomas Hartmann (Concept)