Typeface

Telekom TeleNeo

With the specification of a “contemporary appearance and technical upgrade”, the objective of the TeleNeo typeface was to create a visual constant in an increasingly digitalised world. Designed as a new functional typeface with a strong character, distinctive visual elements associated with the Telekom brand were developed. An important task was also to prepare the fonts for future technologies and new digital touchpoints by developing a variable font that brings together the entire font family in small and compact files while offering new technical and typographic features.

Red Dot

Credits

University:

LASALLE College of the Arts, Singapore
Design:

MetaDesign GmbH, Düsseldorf, Germany
Project Team:

Deutsche Telekom AG: Andreas Kirpal (Project Lead Brand Management) Alexander Engelhardt (Vice President Brand Management)

MetaDesign GmbH: Hendrik Bruning (Creative Direction) Ömer Kulac (Brand Design) Tobias Wienholt (Brand Design)

HvD Fonts: Bernd Volmer (Font Designer) Hannes von Döhren (Font Designer)