The music-marketing programme Telekom Electronic Beats was established in 2000 to interact with young, well-educated, mobile-first audiences in the context of electronic music and their urban lifestyle. The aim was to create sustainable brand engagement. Under the editorial concept of “Music+”, the social media platforms publish content on a daily basis, featuring musicians talking about influences for their creative work as well as lifestyle aspects from art, technology, design, food and fashion.
Credits
Digital Concept:
Jannik Schäfer
Editorial Work:
Sven von Thülen, Daniel Jones, Michael Lutz, Inka Gerbert
Project Management:
Stefan Fehm
Client:
Deutsche Telekom AG, Bonn
Design:
C3 Creative Code and Content GmbH, Berlin We Are Fellows, Hamburg