Client: Yili Industrial Group Limited by Share Ltd., Hohhot, China
Music Packaging
Taeyang 2nd Album “Rise” (Full Package)
Taeyang’s second album “Rise” is available in a standard and a limited deluxe edition, along with a DVD collection for Korea and Japan, and a limited vinyl LP collection. The packaging is based on the key visual of an annular eclipse and the concept of “transformation” in order to symbolise the musical transformation the Korean pop artist has undergone since his debut. The back side of the album shows simple icons that depict the process of such an annular eclipse. The LP package was designed with the key visual of a solar eclipse and the corona, which can be seen during a total solar eclipse. The various transformations of sun and moon are symbolised to create patterns and expressed throughout the various album packages.
Credits
-
Client:YG Entertainment, Seoul
-
Design:Design Lab YG Entertainment, Seoul
-
Project Management:SJ S
-
Art Direction:Hyunju Lee
-
Graphic Design:Hyona Park, Soo Jeong Lee, Panjin Kim, Yun Sun Yang