Commercial Sound

T-Roc Bob

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In this film, the subcompact crossover SUV model T-Roc R visually delivers a race with a four-seater bobsleigh. “It’s all about power, speed and control.” This comment by the Austrian bobsleigh pilot Benny Maier accompanies the action like a resonant mantra. As the four-seater bobsleigh picks up speed, so does the film. The breath of athletes training their speed strength in the gym picks up the beat and quickens the pace into a pumping rhythm. It is the sound design and the unobtrusive composition that give the film the dynamics that so effectively underline the analogies between bobsleigh and vehicle, athlete and sports equipment.

Red Dot

Credits
  • Client:
    Volkswagen AG, Wolfsburg, Germany
  • Design:
    loved GmbH, Hamburg, Germany
  • Project Team:
    loved: Mieke Haase (Chief Creative Officer) Sabine Cole (Editor-in-Chief) Alexander Müsgens (Creative Director) Nadine Kaminski (Text)

    Marc Schölermann (Director / DOP) Simon Roloff (Camera) Matthias Morick (Camera) Sören Görth (Film Editing) Boris Salchow (Music / Sound Design)
T-Roc Bob
T-Roc Bob
T-Roc Bob
T-Roc Bob

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