Integrated Campaign

Space Grilled Whopper

The comprehensive campaign combines multiple channels such as a commercial, a poster, a microsite and packaging in order to announce a spectacular live-stream event: using a custom-made grill built to retain direct heat from the sun, astronauts will suit up and cook burgers outside of the International Space Station. The campaign introduces catchy space travel images with flamboyant wit, conveying a sense of adventure and empowering the brand with a striking appearance.

Red Dot