Corporate Identity

Sino-Finnish Centre, Tongji University

This corporate identity design was developed for the Sino-Finnish Centre, a cooperation of Tongji University in China and Aalto University in Finland. Lines in three different colours are woven together representing the centre’s concept of “cross-disciplinary innovation and cooperation”. The multiform logos emphasise the innovative concept. The colours of the Sino-Finnish Centre are red and blue – they are used consistently and demonstrate the centre’s characteristics. The dynamic and smooth logo creates a strong visual impact and is easy to recognise.

Red Dot

Credits

Client:

Sino-Finnish Centre, Tongji University, Shanghai
Design:

Dawang Sun, College of Design and Innovation, Tongji University, Shanghai
university:

Tongji University, Shanghai
creative direction:

Guoxin Wu
art direction:

Dawang Sun
concept:

Yongqi Lou
graphic design/illustration:

Dawang Sun
text:

Hui Pan