Commercial

Saved on Copyrights

The film “Saved on Copyrights” for the company Sixt conveys its message through a generic series of stock scenes showing people driving cars, all taken from the Getty Images database. Accompanied by Hollywood-style music, all scenes prominently highlight the well-known company logo for easy recognition. It thus becomes clear that these film scenes were not purchased from Getty Images, as would have been the norm. The film ends with the claim “We saved on copyrights. So you can save on car rental” – promoting the company’s favourable car rental conditions.

Red Dot