Website

RoadStars powered by Mercedes-Benz Trucks

RoadStars is an interactive MercedesBenz Trucks corporate communications platform designed in the character of an online magazine. It invites its users to easily join the community via social media and by offering exclusive industry information as well as authentic reports on the trucks in use via weekly content updates. The multimedia storytelling with image and video content builds a bridge between customers and brand. To make the platform accessible for many international markets, it is currently already available in 18 languages.

Red Dot

Credits

Account Management:

Marc Herholz
Client:

Daimler AG, Global Communication, Mercedes-Benz Trucks (TE/SM 3), Stuttgart, Germany
Design:

mensemedia Gesellschaft, für Neue Medien mbH, Düsseldorf, Germany
Creative Direction:

Karsten Steens
Strategic Planning:

Stefan Heinzel, PRH Hamburg Kommunikation GmbH, Hamburg, Germany
Concept/Realisation:

mensemedia Gesellschaft, für Neue Medien mbH, Düsseldorf, Germany

RoadStars powered by Mercedes-Benz Trucks

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