Mobile User Interface Design

Porsche Digital Brand Academy – The state-of-the-art WebAR Training

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The Porsche Digital Brand Academy is an education app for brand training at Porsche. It consists of three chapters and takes the user on a journey through time starting at the roots of the brand, covering the present and offering an outlook into the future. A Porsche worker guides users through the web-based app as an avatar – providing information, encouraging them to interact with the scenery and rewarding them with emotional content. With the help of the latest WebAR technology from 8th Wall, users can become immersed in an AR scene at the location of choice by using their own smartphone.

Red Dot

Credits
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany
  • Design:
    innovation.rocks consulting gmbh Vienna, Austria Keko GmbH, Berlin, Germany
  • Project Team:
    innovation.rocks consulting (Concept, Design, UX / UI): Deniz Örs (Head of Design) Sophia Luftensteiner (User Interface Design) Alexander Kvasnicka (3D Artist) Ilker Cirakoglu (Junior Art Director)

    Keko (Video & Audio): Tobias Schwaiger (Creative Director) Daniel Knisatschek (Senior Copywriter) Swenja Krosien (Head of Digital Content)
Porsche Digital Brand Academy – The state-of-the-art WebAR Training
Porsche Digital Brand Academy – The state-of-the-art WebAR Training
Porsche Digital Brand Academy – The state-of-the-art WebAR Training

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