The Porsche Digital Brand Academy is an education app for brand training at Porsche. It consists of three chapters and takes the user on a journey through time starting at the roots of the brand, covering the present and offering an outlook into the future. A Porsche worker guides users through the web-based app as an avatar – providing information, encouraging them to interact with the scenery and rewarding them with emotional content. With the help of the latest WebAR technology from 8th Wall, users can become immersed in an AR scene at the location of choice by using their own smartphone.
Credits
Client:
Dr. Ing. h.c. F. Porsche AG, Stuttgart, Germany
Design:
innovation.rocks consulting gmbh
Vienna, Austria
Keko GmbH, Berlin, Germany
Project Team:
innovation.rocks consulting (Concept, Design, UX / UI):
Deniz Örs (Head of Design)
Sophia Luftensteiner (User Interface Design)
Alexander Kvasnicka (3D Artist)
Ilker Cirakoglu (Junior Art Director)
Keko (Video & Audio):
Tobias Schwaiger (Creative Director)
Daniel Knisatschek (Senior Copywriter)
Swenja Krosien (Head of Digital Content)
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