University: SCAD Savannah College of Art and Design, Savannah, GA, USA
TV Commercial
Popov, the Clown
The 60th anniversary of the fast-food chain is celebrated with a special commercial, featuring the famous clown Oleg Popov eating at a McDonald’s restaurant after a circus performance and congratulating his clown colleague Ronald McDonald in an appreciative way. Popov joins McDonald’s in recalling an eventful life, a life tirelessly dedicated to achieving every clown’s mission: making other people happy. He does it with a hint of melancholy, but also with joy. The spot captures McDonald’s sentiment of staying young at heart, whatever your age.
Credits
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Client:McDonald’s Deutschland Inc., Munich
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Design:Leo Burnett GmbH, Frankfurt/Main
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Design:thjnk ag, Hamburg