Client: Aral AG, Bochum, Germany
Book
Polestar 2 – Into the Light
The book about the electric car Polestar 2 shows how a collective vision, coupled with determination and attention to detail, enabled the car to turn from theory into reality, merging avant-garde design and innovative technology. The publication is intended as a physical extension of the car, capturing the spirit and ambitions of the brand before the first car deliveries in the form of a photographic journey all the way from the birth of the brand to the launch of its first all-electric car. The reader gets an in-depth insight into the entire craft and the level of sophistication involved.
Credits
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Client:Polestar, Gothenburg, Sweden
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Design:Stockholm Design Lab Stockholm, Sweden Polestar, Gothenburg, Sweden