Client: Zoko, Georgia, USA
Virtual Interfaces
Play IntelliSafe
The interactive game Play IntelliSafe, presented at the Paris Motor Show in 2014, was designed to inform about Volvo’s groundbreaking safety technology in a playful and easy way. A round glass table top served as a screen as well as a game board. Using tablets, players could set Volvos into motion, which then interacted with other vehicles in different ways – depending on whether the Volvos were equipped with IntelliSafe or not. Players learnt how the safety system prevents accidents and protects people.
Credits
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Client:Volvo Car Group, Göteborg
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Design:Interaktionsbyrån, Göteborg
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Creative Direction:Joel Rozada (Chief Executive Officer)
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Design Director:Emma Rozada
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Lead Design:Marte Holmöy (Studio Director), Rasmus Dahl Örn (Interaction Designer), Isak Wahnström (Interaction Designer)
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Technical Direction:Oskar Hagberg (Chief Technical Officer), Gustav Sohtell (Senior Developer), Niklas Frisk (Senior Developer)
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Creative Partner:Marie Hernmarck, Andreas Sundqvist, SCP GREY, Göteborg