“Origem” is the Portuguese-Brazilian word for origin. And it is also the title of a short film shot in Brazil that is presented on the new responsive website of the international coffee brand Nespresso, documenting the coffee’s long journey as a result of passion, hard work and attention to detail. The main visual element is a brush-effect shape sparking curiosity. Extensive visual effects along with cinemagraphs, interactive content and an enhanced tapestry of images and videos have been combined to create a fully immersive experience that takes users through the movie-creation process.