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Brand Identity
NADA National Anti Doping Agency
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The National Anti Doping Agency (NADA) works to promote honest sport that focuses on “clean” performance without doping. In order to visualise this commitment, a repositioning of the brand was undertaken, based on the values of responsibility, fairness, competence and passion. To convincingly communicate the core demand “For a Clean Performance” as well as the motto “Give Everything, Take Nothing”, professional boxer Wladimir Klitschko and eight other sportsmen and women are serving as celebrity ambassadors. A cross-media initiative calls on everyone to commit to the same goal.
Credits
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Client:NADA Stiftung Nationale Anti Doping Agentur
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Design:Uniplan, Cologne
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Creative Direction:Andreas Horbelt
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Concept:Falco Stienen
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Graphic Design:Lisa Scheithauer
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Account Management:Nora Dau
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Photography:Robin Brückmann, Düsseldorf