Integrated Campaign

MUSINSA Travel T-KET

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For young people, travel and fashion often go hand in hand – as many of these travellers want to take Instagram-worthy photos during their trip. The project recognised this fact, combining a travel app with Korea's biggest fashion platform. With a guerrilla poster campaign and flight tickets to Bangkok in the form of T-shirts in boarding pass design, the project was a complete success.

Red Dot: Best of the Best

Credits
  • Client:
    MUSINSA, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea
  • Project Team:
    MUSINSA: Eun-Hee Seo (Head of Brand Marketing) Dong-Min Lee (Brand Manager) Hae-Min Jeong (Brand Manager)

    INNOCEAN: Ki-Young Kim (Executive Creative Director) Eun-Ryung Choi (Creative Direction) Yei-Bin Lee (Art Direction) Sean Kim (Campaign Director) Jong-Hyun Nam (Campaign Director) Hyun-Seok Seo (Campaign Planner) Sarah Kim (Campaign Planner) Seo-Yoon Lee (Campaign Planner)

    LOVEANDMONEY: Hang-Yeol Lee (Film Direction)
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET
MUSINSA Travel T-KET

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