Serviceplan
Corporate Redesign
Messe München
Messe München needed a new brand design that reflected both its vision and recent changes in the market. The design grid system, derived from logo shapes, provides structure and coherence in the visual identity. Key elements of the logo create a visual hierarchy and a recognisable presence.
Credits
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Client:Messe München, Munich, Germany
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Design:SERVICEPLAN GERMANY, Munich, Germany
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Project Team:SERVICEPLAN GROUP: Alex Schill (Global Chief Creative Officer)
SERVICEPLAN GERMANY: Christian Sommer (Managing Partner) Markus Koch (Managing Partner) Benjamin Hug (Head of Design) Jörg Schmitt (Head of Design) Yasmin Taylor (Account Director) Leonie Krein (Junior Designer)
