Promotion

Lupine Transformers Project

In order to make the torches and bicycle lamps produced by the manufacturer Lupine relevant and accessible to a design-oriented target group beyond professional cyclists, this campaign shows off the products as design objects. Since there were so many ideas for the redefinition of the brand, they were published on Facebook and customers were invited to have a say in the final decision. The optimised result was a cost-effective promotional item, which was equipped with lights by the manufacturer and thus transformed into an aesthetic indoor lamp.

Red Dot

Credits

Client:

Lupine Lighting Systems GmbH, Neumarkt
Design:

Maximilian Schmid, Academy of Fine Arts Munich
Supervising:

Prof. Urs Greutmann, Academy of Fine Arts Munich
Creative Direction:

Stephan Ganser, Manfred Feiger, Publicis/Pixelpark, Munich
Art Direction:

Maja Lindemann, Publicis/Pixelpark, Munich
Web Design:

Niklas Paul, Publicis/Pixelpark, Munich
Photography:

Felix Schindele, Munich

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