Beverage Packaging

Lovibond 30

The name of the dark beer “Lovibond 30” refers to the British brewer Joseph Williams Lovibond. He is the inventor of the colorimeter, used to determine the quality of a beer. The number 30 denotes the colour value of the product. The design of the packaging is geared primarily towards younger consumers. The neck of the bottle is composed of 16 curved surfaces and tapers upwards, true to the slogan “Take your time”. One box contains 12 bottles, each designed with different labels. They all feature the number “30” in order to draw attention to the brand name.

Red Dot

Credits

Client:

Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Design:

Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Project Team:

Xiongbo Deng (Creative Direction) Xing Liu (Illustration) Min Lin (Illustration) Shengxing Tang (Illustration)