LOTTE Department Store – Mobile Shopping Concierge

The Mobile Shopping Concierge app by Lotte Department Store has been designed to integrate multifunctional processes at a single touchpoint. From product choice to transaction, a variety of activities including saving loyalty points, coupons or mobile credit cards are handled by the app. Through personalised video clips, customers get the impression as if they were on-site of the respective branch, since each of the retail company’s 60 branches features its own identity. Furthermore, the app not only enhances customer loyalty through a distinctive user interface offered only to premium users, it also provides concierge services, which so far have only been offered in the offline stores.