Digital Campaign

Lois Jeans Spring/Summer 2015

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The digital campaign for the Lois Jeans Spring/Summer 2015 collection is inspired by the topic of the four natural elements: fire, air, water and earth. The user experiences a journey through the natural elements, which are linked together by means of interactive parallax scrolling and blend seamlessly into one another. To stand out from each other, each natural element is characterised by its own chromatic colour world. Animations, which are activated by scrolling, lead to an interactive user experience, encouraging the user to continue watching.

Red Dot

Credits

Client:

LTM Ltd. S.L., Valencia, Spain
Design:

Nectar Estudio, Valencia, Spain
Photography:

Humberto Vignali, Humberto Photography, Barcelona, Spain
Creative Direction:

Raúl Ortiz
Programming:

Santos Almansa, Rolan González

Lois Jeans Spring/Summer 2015

Lois Jeans Spring/Summer 2015

Lois Jeans Spring/Summer 2015

Lois Jeans Spring/Summer 2015

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