Client: Kia Corporation, Seoul, South Korea
Computer Animation
Logitech G502 LIGHTSPEED Wireless Gaming Mouse
G502 Lightspeed is the name of the new Logitech G Gaming Mouse and at the same time the central theme of the corresponding product video. Constantly reforming, steel-blue light strips create the paths the mouse follows to speed wirelessly through a black space. This is how the new feature – Lightspeed wireless technology – is conveyed in fast-paced and futuristic scenarios. Short time-lapse sequences interrupt the fast exchange of images, putting the focus on the design and the other user-relevant features.
Credits
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Client:Logitech, Newark, California, USA
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Design:Logitech Newark, California, USA ManvsMachine, London, United Kingdom
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Music / Sound Design:Zelig Sound, London, United Kingdom