Liquid Design AR App

This AR app was developed to enable external agencies and partners as well as other users to familiarise themselves with Deutsche Telekom’s new and flexible brand design, which is based on two key components: flexibility and recognition. They can explore different topics in augmented reality and change designs in a playful way. Additional information, such as video tutorials, provides them with more detailed descriptions of design elements and the creative scope of the new system to realise designs and communications for all given contexts.

Red Dot

Credits

Client:

Deutsche Telekom AG, Bonn, Germany
Design:

MetaDesign GmbH, Berlin, Germany S12, Munich, Germany
Project Team:

Deutsche Telekom AG: Christian Hammerschmidt (Senior Brand Manager)