Mobile Phone GUI

LG Windows Phone with Winny

This mobile phone GUI was developed to make the everyday use of a smartphone more interesting. It establishes a straightforward and emotional connection to users via direct communication with the female avatar “Winny”. Since grown-ups are also enthusiastic about fantasy characters, several other figures were created alongside Winny, encouraging a strong personal relationship with the phone. Winny is constantly changing: in London she wears an outfit inspired by the Royal Guard and in Hawaii a swimming suit.

Red Dot

Credits

Client:

LG Electronics Inc., Seoul
Design:

LG Electronics Inc., Seoul
design team:

Hyunho Kang, Jinhee Lee, Areum Park, Hanbee Kim, Younga Kim, Taeryung Rhee