Beverage Packaging

Kasemrad Vitamins Mineral Water

The packaging concept for Kasemrad Vitamins Mineral Water focuses on the brand message that it inherently contains natural vitamins, which provides a special benefit for consumers. The shape of the bottle is inspired by real spring water and features a stream visualising the natural taste of the water of origin. The label is selectively white to symbolise its purity and to identify it as Vitamins Mineral Water. The term is also taken up in the form of a wave pattern with the structure of a DNA molecule. The graphics on the side of the label are intended to convey this water’s association with vitamin molecules.

Red Dot