Service App

In-Traffic Reply

A high percentage of car crashes are caused by inattentiveness due to smartphone use. Taking that into con-sideration, the In-Traffic Reply app was conceived to take over replies of in-coming messages on behalf of users while they are in traffic. It automatically switches on as soon as they accelerate to a speed of 10 km/h. The replies sent contain short cartoons showing in a cheerful way what can happen when people text while driving. For that, ten different upbeat videos have been created. In doing so, the app significantly helps road users to remain focused on the road and stay safe – and social.

Red Dot

Credits

Client:

Samsung Electronics Benelux, Schiphol, Netherlands
Design:

Cheil Amsterdam, Netherlands
Managing Director:

Mariska Kloezen Cheil Amsterdam
Creative Direction:

Thijs de Boer (Executive Creative Director) Jimmy Mars Pieter Perry Cheil Amsterdam
Account Management:

Judith Langeslag Petra Bax Irene Spronk Cheil Amsterdam
Production Design:

Danny Bakker Cheil Amsterdam
Technical Direction:

Mario Piepenbrink
Strategic Planning:

Roen Roomberg
Production:

Melissa Nieveld
Illustration / Animation:

Berend van Eerde Tom Schrooten Botoboto
Marketing/Communication:

Gerben van Walt Meijer Roos Bulder Femke Koenen Susanne Damen Anne ter Braak Samsung Electronics Benelux