Book

How Long Is Now?

How long is now? This question, which has no clear answer even if you limit it to the subjective present, is what this book tackles. Over the course of his research, the author arrives at interesting insights, for instance the observation that “now” is shorter when heard than seen. Featuring a reduced, unobtrusive typeface with orange used sparingly as an additional colour, the design focuses on conveying the book’s contents clearly. The results of the book offer a lesson in how to find and optimise designs so that they correspond to our perception.

Red Dot