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Client: Mirae-N, Seoul, South Korea
Begründung der Jury
The Helvetica typeface is a true icon, and to revise it to make it fit for contemporary and future use is a highly respectable endeavour. With a myriad of new and alternate letters, sizes and styles, the result has emerged as a convincing realisation that manages the balancing act of lending the well-known classic an immediately recognisable modern touch.