Poster

Hairbeard 1 and Hairbeard 2

The Image Hair Group is one of the last barbershops in Germany offering both beard- and haircuts. To announce this service, a print and poster campaign was created based on the famous Moustair tumblr blog of one of the design agency’s employees. Since the beard can be considered a man’s second hairdo, the images show bearded men whose heads are respectively doubled and pasted in a smaller-size copy below the moustache. Each moustache thus also becomes the head hair, creating a humorous double effect that makes the motifs truly eye-catching.

Red Dot