Digital Experience Platform

Häfele Discoveries 2021

The Häfele Discoveries experience platform is both a temporary trade fair stand and a permanent showroom. The design idea is based on the concept of a virtual solar system with various themed planets visitors can interact with and move between. The independent 360-degree theme and product worlds have a photorealistic design and represent the company’s entire service portfolio in the form of a holistic cosmos. Various communication channels and interactive options such as automated guided tours, video or text chats allow for an active exchange with users. The platform has been launched in 17 language versions for different markets.

Red Dot

Credits

Client:

Häfele SE & Co KG, Nagold, Germany
Design:

Bruce B. corporate communication GmbH, Stuttgart, Germany
Project Team:

Bruce B.: Thomas Elser (Publisher) Andreas Hornung (Publisher) Sebastian Binz Tim Bonfert David Jung

b.ReX GmbH: Maximilian Schmierer Johannes Gerhold (3D Art)

Becklyn GmbH: Florian Schwarzbeck Christoph Hautzinger (Development)