Website, E-Commerce App

Groceries Straight to Your Door

Salling Group is a Danish retailer that owns several chains of stores and brands. The oldest of these brands, føtex, established in 1960, launched a new online grocery store and home delivery service in 2021. It was created as a multi-channel e-commerce experience where customers can order groceries via desktop, tablet, mobile web or app. The digital customer experience is paramount, so all versions work together across technologies to make shopping on-the-go easy. The online store is combined with hundreds of recipes to offer customers inspiration, with each recipe having a green score that encourages responsible product choices.

Red Dot

Credits

Client:

Salling Group, Brabrand, Denmark
Design:

Fjord, part of Accenture, Copenhagen, Denmark
Project Team:

Fjord part of Accenture: Katrine Rau (Account Management) Kaia Hillier (Project Management) Anoushka Garg (Web Design)

Accenture: Søren Stausholm (Account Management) Peter Jørgensen (Account Management) Mikael Ekman (Account Management)