Lazy snail Design
Food Packaging
Greens&Yellows
Greens&Yellows is a range of handmade frozen vegan meals made following Cretan recipes. Inspired by the natural ingredients, the design concept conveys a sense of nature, innocence and honesty. It creates associations with typical Cretan experiences in a bid to raise the profile of the brand. The design combines a photo realistic illustration which depicts the product with an abstract environment comprising clear shapes and colours. This combination achieves a visual balance. The logo, like the meals, is handmade and shows the brand name in a contemporary style.
Credits
-
Client:Kiriakaki Antonia SA, Heraklion, Greece
-
Design:Lazy snail Design, Copenhagen, Denmark
-
Project Team:Ioanna Drakaki (Head of Design) Eleni Pavlaki (Creative Director) Serafim Stroubis (Senior Art Director) Kostas Kiriakakis (Illustrator) Christina Apostolidi (Brand Strategist) Maro Tsagkaraki (Copywriter)
