Logo Design

GOLONG PLANET

Golong Planet is a new player in China’s beauty product industry. The logo combines a clean typeface with two circles that represent the Earth and Golong Planet respectively, with the centre of each circle symbolising a light source. Golong Planet transmits the concept of beauty to consumers through light, allowing them to freely express themselves. The shape and size of the circles are derived from a grid of overlapping elements to achieve the golden ratio. The result is a visual symbol with infinite possibilities, reflecting the company’s developmental momentum.

Red Dot

Credits

Client:

Golong Ltd., Hangzhou, China
Design:

Shenzhen Extend Design Co., Ltd., Shenzhen, China
Project Team:

Shenzhen Extend Design Co., Ltd.: Liang Yumeng (Art Direction) Wang Weijie (Creative Direction) Chen Danya (Design) Sheng Zekai (Design)