Gerflor Fair Stand EuroShop 2020

For the EuroShop 2020 trade fair in Düsseldorf, Germany, this fair stand created the “optical” impression that the entire exhibition stand consisted of only one floor area. A six-metre-high wall to the neighbouring stand became part of the floor via a large groove in between. A digital service for the “Creation 70” product allowed visitors to individually adapt the floor decor to their own needs and retail interiors. In order to emphasise the customisability of the product and to address each customer’s visual needs, the floor covering for the exhibition stand adapted to the different furniture, fabrics and lamps.