Forza Football

Forza Football is a live score app that delivers fast and accurate data to make sure that football fans all over the world stay updated on leagues, scores, matches and players. The new corporate design of this globally used app also aims at conveying the message that Forza Football is anything but a normal company. Rather, it is democratically structured and has a vertical hierarchy without bosses and investors. Meanwhile, all employees have full responsibility and are independent in their work. In order to communicate both the company’s vision to make the world of football a better place and its mission to democratise football by really listening to the fans, the design programme adopted a flexible and playful approach – just like “all the stars in the team” and the company itself. The design is thus inspired by the uniforms of football players, as well as the characteristics of different country flags, including stripes, a plus sign and rectangular shapes. Boldly and clearly linked with all possible colours, the new corporate design has emerged as a remarkable, fresh appearance.