Music Video

Featuring Alexa

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The independent hip-hop crew Too Many T’s from South London – locally recognised for their lyrical skills, creative music videos and live performances – wanted to revert to the common way of “featuring” an already famous guest artist, in order to take a next step towards a bigger audience. They chose one of the most famous voices worldwide: Alexa, the voice assistant by Amazon, present in homes around the globe. “Featuring Alexa” is the world’s first song in collaboration with an AI voice. The crew event went on a “virtual world tour” with it and reached 28 million people in 37 countries.

Red Dot

Credits

Client:

Too Many T’s Ltd., London, United Kingdom
Design:

Serviceplan / Plan.Net, Munich, Germany
Global Chief Creative Officer:

Alexander Schill
Creative Direction:

Franz Roeppischer Lorenz Langgartner
Art Direction:

Saurabh Kakade Pedro Gropo
Artist / MC:

Standaloft Too Many T’s Leon Rhymes Too Many T’s
Artist / DJ / Production:

Savage Henry
Music Supervision:

Henan Wensink Henan X
Film Direction:

Robin Karow
Director of Photography:

Christoph Werner
Film Editing:

Marie Kobylka

Featuring Alexa

Featuring Alexa

Featuring Alexa

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