Client: HMW Design Studio, Jersey City, USA
discovering hands 3D diagnostic app
Begründung der Jury
The “discovering hands” project impresses with its clever approach of combining the special tactile sensitivity of visually impaired women in detecting breast cancer with an AI-based user interface into which these women can directly enter their findings. This not only facilitates faster, easier and, in particular, more precise diagnostics – and thus saving human lives – the design also impresses with an aesthetic appeal that is both elegant and clear.
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Client:discovering hands Service GmbH, Mülheim / Ruhr, Germany
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Design:Grey Germany / KW43 BRANDDESIGN, Düsseldorf, Germany
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Project Team:Prof. Rüdiger Goetz (Managing Director Creation) Tim Liedtke (Creative Director) Miriam Hugo (Senior Art Director) Marc Schaede (Senior Art Director) Tim Wimmer (Junior Art Director) Lucie Benavides (Junior Art Director) Michael Draheim (Senior Copywriter) Emma Foerster (Account Director Digital) Marc Dittmann (Frontend Developer)