dieForm, stilhaus Rothrist

This design exhibition follows an exciting approach of combining the world of the oriental bazaar with modern design and innovative technologies. Since the stilhaus in the Swiss town of Rothrist is a showcase for brands and also a platform for small enterprises with well-designed products, the permanent exhibition features around 600 different objects from 70 exhibitors. Based on a well-thought-out concept and a clear layout, the exhibition manages to avoid the appearance of a trade exhibition by placing the products centre stage on illuminated, uniformly designed podiums. Additional information is offered by multimedia displays and in the virtual showroom via an app and a website that allow visitors to order the products directly.