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Client: Cleanlab, Seoul, South Korea
Begründung der Jury
The uniqueness of the voice, which all individuals possess analogous to their fingerprints, is translated by this design work into a stylistically outstanding logo. It is a mark of concision that a clinic takes such an approach for a visible identity to be made out of a highly specific acoustic procedure. In addition, the aesthetics in simple black and white is strong, clean and, above all, clever.