Virtual Reality Experience

Deutsche Bank – Horizon

As part of Deutsche Bank’s promotional campaign “Neue Zeit braucht neues Banking” (New Banking for a New Age), a virtual reality experience has been developed that translates the benefits of digital banking into a customer-focused story. At the centre of the video is the Blum family. The viewer witnesses how the new digital offers are part of the direct living environment of the various family members. The products are integrated in the room via info screens. The VR tour is complemented by the use of binaural sound, which enables a 360-degree sound experience.

Red Dot

Credits

Client:

Deutsche Bank AG, Frankfurt / Main, Germany
Design:

clip up GmbH Stuttgart, Germany insglück Gesellschaft für Markeninszenierung mbH, Cologne, Germany
Creative Direction:

Jan Hennings insglück Gesellschaft für Markeninszenierung mbH
Project Management:

Barbara Schmitz-DuMont insglück Gesellschaft für Markeninszenierung mbH
Film Direction:

Markus Seilern und Aspang clip up GmbH
Executive Production:

Marko Savnik, clip up GmbH
Production:

Konstantin Knoll clip up GmbH